Finding it hard to grow traffic right now? You’re not alone. Here’s what to try instead
Organic social growth slowing down? ROAS not what it once was? Been hit by the latest Google algorithm update? If you’re finding it hard to grow or maintain traffic levels right now, you’re not alone; many e-commerce brands have found their traffic growth plateauing, or the cost of acquiring it rising sharply. Why you might […]
Personalised checkout experiences work – and they’re not just for big brands
71% of consumers expect personalisation from the companies they interact with, and 76% get frustrated when this doesn’t happen. But many smaller e-commerce brands aren’t making the most of this expectation. It’s why checking out of a Shopify-based website can feel painful when you compare it to a site like Amazon. After speaking with many […]
Is your e-commerce brand working against “survivorship bias”?
Whether you’ve heard of the term “survivorship bias” or not, the chances are your e-commerce brand is working against it. Most brands are. Survivorship bias is a form of selection bias. It can lead us to make assumptions about our entire audience based only on the data of those that ‘survive’, or pass a certain […]
Calculating & improving your returning customer rate
Your returning customer rate is the percentage of customers that buy from your site more than once. Generally speaking, the higher this percentage, the better. If you run your store in Shopify, you’ll be able to see your ‘Returning customer rate’ within the analytics section of your store dashboard. Otherwise, you can calculate it with […]
