Mastering Abandonment Emails
In the fast-paced world of e-commerce, cart abandonment is a significant challenge. It’s a moment every online retailer dreads: a customer fills their shopping cart and then, for various reasons, leaves without completing the purchase. However, this isn’t the end of the road. With an effective abandonment email strategy, you can recover these lost sales […]
Five Ways Companies can Increase Conversion
In today’s digital landscape, simply attracting visitors to your website isn’t enough. The real challenge lies in turning these visitors into customers or leads. This is where Conversion Rate Optimisation, or CRO, comes into play. What is conversion rate optimisation? Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who […]
Personalisation Matters
The e-commerce industry is a competitive landscape, and standing out from the crowd is crucial. One of the most effective ways to achieve this? Personalisation. Customers want to feel valued. Tailoring the shopping experience to individual preferences and behaviours online is much harder to do and take action on. Craig Savage, the founder of FERO, […]
Why You Should Care About Checkout Abandonment & Personalisation
The Checkout Chasm Customers have seen significant innovation and improvement in their experience to add items to a shopping cart and completing purchases. However, there’s a glaring oversight at the crucial juncture where these two experiences intersect – the checkout screen. The retail industry persists in embracing a one-size-fits-all approach, neglecting the customer’s needs at […]