Customer Acquisition vs. Customer Retention
The battle between customer acquisition and customer retention is a common conundrum for many growing companies. While it’s important to attract new customers, retaining existing ones is equally crucial for sustainable growth. In fact, studies have shown that it can cost four to five times more to acquire new customers than to retain current ones. […]
Increasing website traffic is important but let’s not forget about other low hanging fruit
During the pandemic there has been a huge surge in global e-commerce sales as companies leaned into their e-commerce channel to keep their businesses afloat. Even now after most brick-and-mortar stores have reopened, their e-commerce stores remain an important focal point to drive additional revenue and Increasing website traffic. In order to generate additional revenue, […]
5 Most important steps to increase your checkout conversion
When it comes to addressing failure to convert checkout pages to successfully completed transactions it is often difficult to know where to start however the pareto principle of 80% of consequences coming from 20% of causes is definitely true in this situation and this article’s express purpose is to highlight those that when addressed will […]
Should I offer Buy Now Pay Later options on my website?
‘Should I offer buy now pay later options on my website?’ This is actually a question I have been asked a few times recently by customers so I thought I would invest some time in actually getting my response written down. My answer is ‘Maybe’ …… Let me explain By now it should be universally […]